another example for the use of fixed-gear bikes as a accessory in advertising and marketing. we had posted about the h&m bike apparel line before as well as the ad from honda and others. although it seems like the "adam fix" bike looks pretty decent for a complete bike i wonder how the average car buyer shall ride a brakeless (and therefore the highway code violating) fixed-gear...? hm but i have to admit the car integrated bicycle stand is really the shit! hm decide for yourself on the topics of advertising with fixed-gears.
Opel ADAM Fix case study from LDV United on Vimeo.
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